Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers.
"We laser focus on what we do. We provide customer service. We try to provide all the best services for our small businesses, and we just have to stay laser-focused," Marie explains.
Being a part of the community and engaging in local events has helped create a strong brand for the Osprey Observer.
Listen to Marie share valuable insights on embracing the local community, the power of good news, and leveraging digital tools for better engagement, with host
Dave Charest, director of small business success at Constant Contact.
Additional Resources:
Meet Today’s Guest: Marie Gilmore from Osprey Observer
📰 What she does: Marie is the Managing Editor and Publisher for Osprey Observer, which started as a newsletter and now has grown into four local editions, covering the areas of southeast Hillsborough County.
💡 Key quote: “We all live and work in this community. That’s who we need to support.” - Marie
